This is the second article in our Voices of Peanut Farming series. Just six percent of America’s farmers are under the age of 35, and only about 17 percent are younger than 45, according to USDA.1 As half of America’s farmers are poised to retire in the next 20 years.
AUGUST 23, 2015--ATLANTA--Signaling a new strategy of targeting millennial consumers, the National Peanut Board unanimously approved the fiscal year 16 Program of Work at its quarterly Board meeting in Suffolk, Va., Aug. 10 – 13. In addition, the Board unanimously approved a budget of $10,465,000 for FY-16, which begins Nov. 1, 2015 and ends Oct. 31, 2016. Before implementation, USDA must approve the budget and Program of Work.
AUGUST 12, 2015--ATLANTA—Following the success of last year’s series, “The Journey of a Peanut Butter Jar,” the National Peanut Board has launched a new multimedia educational series for consumers entitled “Voices of Peanut Farming.”
JULY 10, 2015--ATLANTA--The National Peanut Board will set strategic direction for the FY-16 program of work and budget at its next quarterly board meeting Aug. 10-13, 2015, in Suffolk, Va. All meetings will take place at the Suffolk Center for Cultural Arts, 110 W. Finney Ave., Suffolk, Va. 23434. Phone: (757) 925-1300.
JULY 10, 2015--ATLANTA--After 15 years working with Golin as its public relations agency of record, the National Peanut Board today announced the agency will expand its role to include advertising and marketing, following a competitive review that included agencies from every discipline.
APRIL 30, 2015--ATLANTA--Forty nine percent of Americans say they are only somewhat or not at all knowledgeable about food allergies, according to a new national survey of 1,031 American adults. The Food Allergy & Anaphylaxis Connection Team (FAACT) and American College of Asthma, Allergy & Immunology (ACAAI) are launching a public service campaign to raise awareness of accurate food allergy diagnosis and effective management. Through public service advertising and traditional and social media, Americans will be encouraged to visit livingwithfoodallergies.org ? and then take their questions and concerns to a board-certified allergist.
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