Farmers

At the National Peanut Board, we represent all USA peanut farmers and their families. Through research and marketing initiatives, we’re finding new ways to enhance production and increase the demand of USA-grown peanuts. See how advances in research, technology and farming techniques have increased the sustainability of peanut farming. Meet the men and women who grow America’s favorite nut. 

Voices of Peanut Farming: The Younger Generation

This is the second article in our Voices of Peanut Farming series. Just six percent of America’s farmers are under the age of 35, and only about 17 percent are younger than 45, according to USDA.1 As half of America’s farmers are poised to retire in the next 20 years.

Voices of Peanut Farming Series

Farmers make up just two percent of the U.S. population, so chances are you haven't had the opportunity to meet one. We're giving you a rare glimpse into life as a peanut farmer.

National Peanut Board Sets New Marketing Direction for FY-16

AUGUST 23, 2015--ATLANTA--Signaling a new strategy of targeting millennial consumers, the National Peanut Board unanimously approved the fiscal year 16 Program of Work at its quarterly Board meeting in Suffolk, Va., Aug. 10 – 13. In addition, the Board unanimously approved a budget of $10,465,000 for FY-16, which begins Nov. 1, 2015 and ends Oct. 31, 2016. Before implementation, USDA must approve the budget and Program of Work.

National Peanut Board Premieres “Voices of Peanut Farming” Series

AUGUST 12, 2015--ATLANTA—Following the success of last year’s series, “The Journey of a Peanut Butter Jar,” the National Peanut Board has launched a new multimedia educational series for consumers entitled “Voices of Peanut Farming.”

Voices of Peanut Farmers: They Have Staying Power

How many peanut farmers do you know? If you're like 98% of us, you're not familiar with farm life. Today’s “average farmer” is the subject of our post—farmers who have proudly grown the food we eat for the better part of four decades and who have stayed the course. They identify as “the salt of the earth” and “seasoned” and who, each day, earn the respect deserving of these tags.

National Peanut Board Plans for FY-16 at Upcoming Quarterly Board Meeting

JULY 10, 2015--ATLANTA--The National Peanut Board will set strategic direction for the FY-16 program of work and budget at its next quarterly board meeting Aug. 10-13, 2015, in Suffolk, Va. All meetings will take place at the Suffolk Center for Cultural Arts, 110 W. Finney Ave., Suffolk, Va. 23434. Phone: (757) 925-1300.

National Peanut Board “Goes All In” with Golin for Integrated Marketing

JULY 10, 2015--ATLANTA--After 15 years working with Golin as its public relations agency of record, the National Peanut Board today announced the agency will expand its role to include advertising and marketing, following a competitive review that included agencies from every discipline.

Marketing and Promotions Program

From business development and reputation management activities to public relations and advertising, NPB helps spur demand for USA-grown peanuts.

Sustainability

Farmers believed in the sustainability of our natural resources long before it became popular. Farmers invest in the land and research to ensure a sustainable future.

Half of Americans Lack Knowledge about Food Allergies, Survey Finds

APRIL 30, 2015--ATLANTA--Forty nine percent of Americans say they are only somewhat or not at all knowledgeable about food allergies, according to a new national survey of 1,031 American adults. The Food Allergy & Anaphylaxis Connection Team (FAACT) and American College of Asthma, Allergy & Immunology (ACAAI) are launching a public service campaign to raise awareness of accurate food allergy diagnosis and effective management. Through public service advertising and traditional and social media, Americans will be encouraged to visit livingwithfoodallergies.org ? and then take their questions and concerns to a board-certified allergist.

         

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