National Peanut Board Revamps Website

The updated site reflects a new brand identity and appeals to millennials.
ATLANTA (June 7, 2016) – The National Peanut Board has overhauled the look, feel and content of its website,, the home base of its digital activities. “ is poised to become a hyper-relevant news and entertainment source for our target audiences of millennials and influencers,” said Lauren Highfill Williams, NPB marketing and communications manager. “Through this revamp, we’ve sharpened our focus on producing the right content through the right channel for the right audience.”

The new layout emphasizes stunning images that complement a mix of articles covering in-depth relevant topics and snackable content that millennials crave. Social media is integrated across the site so users can easily share content with their connections. Visitors to can sign up to receive alerts when new content is added and NPB can distribute site content to thousands of media contacts.

The latest news is prominent on the homepage, along with on-trend categories of wellness, recipes and peanut info.
The new website is the first public-facing project of NPB’s new brand identity, which mixes rustic and contemporary styles and reflects the down-to-earth quality and modernity of today’s peanut farmers.  

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.