New Players on the Peanut Butter Aisle: Powdered Peanut Butters

It used to be that powdered peanut butter and peanut flour were mainly used in commercial applications to enhance the flavor and nutrition of packaged bars, cereals and other foods. Recently, powdered peanut butter (or peanut butter powder) has exploded with consumer options from small niche brands to heavy hitters.

Jif Peanut Powder

In general, brands with powdered peanut butters promote that the powder has less fat and fewer calories than traditional peanut butter while still keeping other beneficial nutrients like fiber and protein. The fat found naturally in peanuts is mostly good fat, but if you’re trying to cut back on calories powdered peanut butter can be a way to continue to enjoy the peanutty flavor you love. Powdered peanut butter is also a great addition to anyone’s pantry as an easy, delicious and nutritious addition to countless recipes. A recent Cooking Light article gives some helpful tips and recipes for using powdered peanut butter.

This summer, Jif released a line of peanut butter powders that you can buy at the your local grocery store. Available in 6.5 oz. packages and two flavors—regular and chocolate—Jif shares recipes like Overnight Peanut Powder Oatmeal with oats, Greek yogurt and honey; and Granola Peanut Powder Pancakes that pack three grams of fiber and eight grams of protein into a single hotcake.

Peanut Butter and Company is the first natural peanut butter brand to enter the peanut butter powder category. Its Mighty Nut line is rolling out at grocery stores and online in four varieties: original; chocolate; vanilla; and flax and chia. Peanut Butter & Co. partnered with several bloggers to create a variety of recipes using Mighty Nut powdered peanut butter, from Garlicky Broccoli Peanut Butter Fritters to Peanut Butter Vanilla Quick Bread.

Other new and established brands of powdered peanut butter on the market include Bell Plantation PB2, Better Body Foods, Chike PB, Crazy Richards, Dowd & Rogers, Honeyville, Just Great Stuff, Montebello Kitchens, PB Lean, Naked PB and Tru Nut.

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