(Pictured: Virginia peanut farmer Jeffrey Pope)

Peanuts and peanut butter are more than staples of the American pantry. More and more, they’re part of healthy, active living.

With 7 grams of plant-based protein, over 30 essential vitamins and nutrients and heart health to boot, it’s no wonder we call it The Perfectly Powerful Peanut.

Here are our 10 Beliefs which serve as guideposts for all we do.

We Believe In

Sustainable agricultural practices. We care deeply about the product we nurture and grow, and the land that makes it possible. As farmers, we always seek to tread lightly and responsibly as we can on the land, leaving a legacy for ourselves and succeeding generations.

Providing wholesome, USA-grown foods. Peanuts have more protein than any nut, plus more than 30 essential nutrients and phytonutrients. Peanuts are naturally cholesterol- and gluten-free; and eating a handful of nuts, including peanuts, may contribute to cardiovascular health.*

Innovation. We’ve seen a burst of creativity connected with peanuts and peanut products in the past 10 years. That’s why we’re more than allies of innovation; we are, and will always be, champions of it.

A powerful fitness ally. We seek to establish and reinforce lifelong habits of healthful eating and solid nutrition to help athletes, both young and old, get the most out of their performance, whatever their choice of activity.

Leadership in health and nutrition. We will continue to lead and be a trusted resource for health professionals, educating and working side by side to help improve healthy eating options at and away from home. And since our children are our future, we work closely with school food service providers to help create healthful and delicious menus.

Uncovering new markets and opportunities. The landscape of our business is constantly changing. We must not only change with it, but also embrace change as a catalyst. We will continue to provide creative, healthful and appealing options for consumers worldwide.

Making a difference for food allergy sufferers. Addressing food allergy issues has been at the forefront of our activities from the Board’s inception. We recently inaugurated www.peanutallergyfacts.org–giving parents, teachers and community workers accurate food allergy information and help with proper diagnosis and management. We have devoted more than $10 million dollars to various research, outreach and education programs aimed at managing, mitigating—and hopefully, one day, eliminating food allergies, including peanut allergies.

The peanut’s possibilities. Peanuts, peanut butter and peanut products are in an overwhelming majority of households and have been for generations.  It is their unique ability to go from the familiar to the exotic that helps make peanuts the most preferred nut by U.S. consumers. We will continue to explore the culinary possibilities our product invites—from one end of the globe to the other.

Fighting malnutrition and hunger. We are devoted to helping end hunger, here and abroad. U.S. peanut butter is the primary ingredient in therapeutic meals that are, at this moment, helping save thousands of lives around the world.

Perfect Power for the way we live. Peanuts are healthful, versatile and flavorful – and for more and more folks, a way to power though the day. Great for breakfast, in main dishes, smoothies and salads, or as an easy, on the go snack, they’re a great tasting, perfectly powerful way to get more out of life.

*Scientific evidence suggests but does not prove that eating 1.5 ounces per day of most nuts, including peanuts, as part of a diet low in saturated fat & cholesterol may reduce the risk of heart disease.