The natural foods space evolves and grows, and the peanut butter aisle is a perfect example. A generation ago, variety in this corridor was creamy, crunchy or the jar with alternating stripes of peanut butter and jelly. To find natural or flavored peanut butters back then, you would probably have to go to a small natural grocer or make it yourself at home. Now, there are dozens of varieties available from brands with simply peanuts and salt to exotic flavors like garam masala.
The natural foods space is still innovating and expanding and the newest and brightest players are on display at several trade shows during the year, including Natural Products Expo East, Fancy Food Show, the Food and Nutrition Conference and Expo. At these events thousands of brands are showcased and many further missions centered on health, wellness, community building and sustainability. These new products will end up on store shelves heading into the new year.
With every passing year, millennials continue to gain purchasing power in the retail sector. As a result, grocery stores are expanding and adapting what they offer to stay relevant with millennials. For many, an array of different product offerings is key to grabbing the attention of today’s shoppers. Thankfully for the peanut product category, this provides a major opportunity for growth.
I stroll into the market and my senses are overwhelmed in the best way possible – the newly harvested vegetables bursting with color, the three-man band playing joyful folk music, and the aroma of freshly baked breads and pastries combined with the delightful fragrance looming from the flower stand. I’m greeted with a warm smile from two farmers who have been awake at least four hours longer than me.
With 13 years of experience in food and beverage, Sanjiv Patel has already had a lifetime’s worth of career experience that other entrepreneurs in the industry would kill for. Patel’s career adventures with The Tetley Group and Stacy’s Pita Chip Company laid the foundation for his latest success, Lord Nut seasoned peanuts.
Sustainability isn’t just essential to farmers and consumers, it’s also vital for businesses. MARS is one of the world's leading chocolate manufacturers, which means that it can have a big impact on making sustainable choices in business, the environment and communities. Many US peanut farmers grow the peanuts used in your favorite MARS products like Snickers and M&M'S Peanut.
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