The peanut industry will have an exciting opportunity to experience the full vision behind the National Peanut Board’s (NPB) new industry brand platform, “It’s Not Nuts. It’s Peanuts.”, during the 2026 USA Peanut Congress, taking place June 8–11 at The Ritz-Carlton in Amelia Island, Florida.
As the largest gathering of all segments of the peanut industry, the USA Peanut Congress provides the perfect stage for growers, shellers, manufacturers, allied partners, and service providers to come together and explore the future of the peanut industry; including the bold new branding and marketing efforts designed to elevate peanuts for the next generation of consumers.
Throughout the Congress, attendees will have the opportunity to engage with the campaign’s creative direction, messaging and national rollout strategy, including the visually striking stop-motion storytelling videos, athlete partnerships and integrated marketing initiatives now reaching consumers across the country. Attendees can also get a firsthand look at the new branding through exclusive campaign materials and free branded merchandise available during the event.
Industry members can explore how the campaign is positioning peanuts as more than just a pantry staple by highlighting their nutrition, sustainability, versatility, and connection to American farming families.
The Congress also provides an opportunity for stakeholders to see firsthand how the new branding is being activated across multiple platforms and major markets.
Beyond showcasing the campaign itself, the USA Peanut Congress will continue its longstanding tradition of serving as the premier forum for collaboration, networking, and conversations that help shape the future of the peanut industry.
As the industry rallies behind one cohesive identity for the first time, this year’s Congress offers a unique opportunity for attendees to not only experience the launch of the new branding, but also discuss how every sector of the industry can help amplify and support its long-term success.
With registration still open, the 30th annual USA Peanut Congress is shaping up to be a landmark event where the peanut industry can celebrate its momentum, strengthen partnerships, and embrace a bold new chapter for American-grown peanuts.
