Innovation lights the fire for change and growth, and the peanut industry is ablaze! Today we highlight a few movers and shakers in the industry including a young farmer who’s growing organic peanuts and trying his hand at hemp; a Southwestern grower whose diversified operation won her family a peanut efficiency award; a third-generation family peanut business that’s exploring avenues like single-origin peanuts; a researcher who puts the peanut genome to work to make rapid improvements for growers; and a family who started a baby snack company to help prevent food allergies.
Featured in this episode are Sedrick Rowe, Georgia peanut grower; Lexi Floyd, Texas peanut grower; Marshall Rabil, director of sales and marketing at Hubs Peanuts; Peggy Ozias Akins of UGA Tifton; and JJ Jaxon, founder of Mission Mighty Me.
In the peanut industry, there are always advancements in the works. You will find talented and dedicated people creating single origin peanut products, organic peanut farming or even mapping the genome of this legume. Innovators are on the forefront of pushing peanuts to new limits. The National Peanut Board (NPB) covered the topic in a recent episode of The Peanut Podcast. Read below for highlights and listen to the episode here or on your favorite streaming platform.
Marshall Rabil is the director of sales and marketing for his family’s peanut business, Hubs. His grandparents started this gourmet peanut business in 1954 in Sedley, Virginia where it still operates today. Rabil utilized their new facility’s extra space and turned it into a gathering spot called Hubs the Vine, where local musicians can play on the weekends and food banks can assemble donated goods for the community.
His latest innovation for Hubs is selling and creating single-origin peanut products. Elisha Barnes, narrator of the Virginia Peanut Story, approached Rabil to sell the single-origin red skinned peanuts he grew, which sold out on the Hubs website within 24 hours. This led Rabil to find a new peanut product category and he eventually partnered with KYYA Chocolate in Arkansas to create the first ever single origin chocolate peanut bar.
“And in the future, I would love to continue to work with other companies and collaborate on small batch limited release products,” said Rabil.
In South Georgia resides first-generation farmer, Sedrick Rowe, who is one of the few Georgia famers to grow organic peanuts. Rowe discovered his passion for agriculture in college where he could utilize his football skills with organic farming, which can be more physically demanding.
“Yeah, this organic is not for everyone, because it's very intense labor. You know, it just requires a lot. I just feel like that was my you know, niche or calling,” said Rowe. “And so that was that is what led me to get more into the organic side.”
Rowe envisions a research facility one day dedicated to new crops in Georgia, but more specifically the history and evolution of peanuts and peanut farming.
“I want, you know, every part of that growing process to be studied to see how we can better handle that crop,” said Rowe.
Like Rowe, Peggy Ozias-Akins is also interested in the research aspect of peanuts. Ozias-Akins has been a professor in the University of Georgia department of horticulture for 36 years and is also the director of the institute of plant breeding, genetics and genomics within her department.
She served as executive committee co-chair of the Peanut Genome Sequencing Consortium, which is a coalition of international scientists and stakeholders that guide and implement research conducted in the Peanut Genome Project. The peanut genome project was integral in mapping the peanut genome, which helps researchers develop disease resistant peanuts among other things.
“We've been working towards the benefit of growers for many years with the molecular information that we had at hand, even 15 years ago,” said Ozias-Akins. “But now that's just greatly accelerated, and we're able to do so much more and actually apply that knowledge in ways that can more directly benefit the grower.”
Scientific research conducted on peanuts benefits growers and consumers. One peanut company launched a snack product line specifically designed to aid parents in the early introduction of peanut foods. JJ and Catherine Jaxon created Mission MightyMe when looking for a product they could buy to introduce peanuts to prevent a peanut allergy in their infant son and struggled to find what fit their needs.
The Jaxon’s approached Dr. Gideon Lack, who led the now famous LEAP study in 2015, to be a co-founder. The LEAP study found that introducing peanut foods to infants as early as 4 to 6 months could prevent the development of peanut allergy by up to 86%, which led the federal government to update their guidance about introducing peanut foods soon after.
“We have a plan for other product forms and including additional allergens. We're trying to go about this very prudently and make sure that we're doing everything right, said Jaxon. “But also be able to get great products to market as soon as we responsibly can.”
Lexi Floyd and her husband Jared find ways to innovate their growing and processing capabilities on their peanut farm in Southwest Texas. They have plans to diversify where they farm, how efficiently they can use their resources, how to create different revenue streams, and the best ways to retain their good employees.
“Jared focuses on different things to be innovative about, and I focus on different things. And I think that has really helped us in the last couple of years, especially when it's been so hard with commodity prices and inputs,” said Floyd. “I think that the fact that we're focusing on different facets, and we kind of meet in the middle has really helped us a lot.”
One of the issues the Floyds and other farmers face is availability of water and pricing it as a commodity. They’ve tried to mitigate these issues and have won the Farm Press Peanut Efficiency Awards for the Southwest in 2019.
Learn more about the latest innovations of all things peanut related by listening the full episode of The Peanut Podcast.
If you’d like to read more about these innovators:
- Peggy Ozias-Akins: Peanut Genomics Bring the Future Closer: Q&A with Dr. Corley Holbrook
- Sedrick Rowe: Part of Georgia’s inaugural group of licensed hemp growers, Sedrick Rowe hopes to inspire a new generation of young Black farmers
Sources:
- Hubs History — From Our Home to Yours
- Georgia Organics
- Georgia Organic Peanut Association
- Definition of Organic Farming from the United States Environmental Protection Agency
- Georgia Hemp Production Declining in 2022
- The Human Genome Project
- International Peanut Genome Initiative
- FARE: Facts and Statistics
- NIH-sponsored expert panel issues clinical guidelines to prevent peanut allergy
Lexi Leventini Floyd, Texas Peanut Farmer
Lexi grew up in the Central Valley of California amidst dairies and almond trees. She went on to Cal Poly, San Luis Obispo and obtained her B.S. in AgriBusiness and Marketing. She wasn’t ready to start her career upon graduation, so she continued her education at Texas A&M University completing a M.S. in Agricultural Communications. Wanting a change of pace, Lexi took a job in Chicago teaching Ag in the Classroom, only to find out she had no idea what “cold” was. Back to Texas she went and made herself at home on the South Plains. Now she farms alongside her husband in yoga pants and a toddler on her hip. She’s not afraid to be the only woman at the table in her board meetings, as she’s found it to be her favorite spot.
Marshall Rabil, Hubbard Peanut Company
After attending Sewanee, The University of the South, Marshall worked in international education through the Japanese Ministry of Education. He then led college students on study abroad semesters through India, Central America and East and West Africa. After a decade in education, he worked at Whole Foods Market as a specialty food buyer to get a better understanding of distribution, merchandising, and the overall grocery business. In 2014, he joined Hubbard Peanut Company full time to lead sales and marketing initiatives.
JJ Jaxon, Mission MightyMe
JJ is the father of 3 small children and his oldest is allergic to most nuts. Prior to founding Mission MightyMe, JJ spent more than 20 years in investment banking at Credit Suisse in New York and private equity investing in Atlanta. JJ believes strongly in business as a force for good and spends time helping and learning from other businesses in the social good arena.
Sedrick Rowe, Georgia Organic Peanut Farmer
Sedrick Kent Rowe Jr. is an organic farmer from Albany, GA. Mr. Rowe is currently growing hemp, sunflowers, and peanuts on 20 acres of land. He attended Thee Fort Valley State University on a full football scholarship and received a Bachelor in Plant Science with a concentration in Horticulture in 2015. After college he worked with the South West Georgia Project, a nonprofit organization under civil rights activist Mrs. Shirley Sherrod. While employed at SWGA for two years, Sedrick also received a Masters in Public Health with a thesis on organic peanuts published in “Journal of Agriculture and Life Sciences” in 2019. Although Sedrick has been involved in agriculture since a child, he is considered a first-generation farmer. He was among one of three farmers to grow Organic peanuts for market in 2019 and has helped to create a niche market for young farmers to survive and thrive. He became one of only three certified organic peanut farmers in Georgia in 2019 and the first organic hemp farmer licensed in South Georgia in 2020. His innovative and sustainable approaches have been featured in The New York Times, Wrangler, Georgia Farm Bureau’s Farm Monitor and Atlanta Magazine. Sedrick’s memberships include USDA’s Black Farmers’ Network, Georgia Organic Peanut Association, Georgia Organics and National Young Farmers Coalition and the Fruits & Growers 40 Under 40, Class of 2021. In his spare time, Sedrick works with the South Georgia Young Farmers Coalition Chapter that he started in 2020.
Peggy Ozias-Akins, University of Georgia Tifton Campus
Peggy Ozias-Akins is a UGA Distinguished Research Professor and DW Brooks Distinguished Professor in the department of horticulture at the University of Georgia Tifton Campus. From 2012-2022, Ozias-Akins was Director of UGA’s Institute of Plant Breeding, Genetics & Genomics which includes faculty and affiliated members at Athens, Griffin, and Tifton campuses. She received her B.S. degree in Biology from Florida State University in 1975; her Ph.D. in Botany from the University of Florida in 1981; and did her postdoctoral research as an Alexander von Humboldt Fellow at the Max-Planck Institute for Plant Breeding in Cologne, Germany from 1982-1984. Ozias-Akins served as visiting assistant research scientist at the University of Florida from 1984-1986; then joined UGA as Assistant Professor in 1986 and has been a professor there since 1999. Ozias-Akins conducts research on apomictic reproduction in grasses and peanut molecular genetics. Her group cloned the first gene for parthenogenesis, a component of apomixis, from a natural apomict, and demonstrated its function in multiple grasses including pearl millet, rice, and maize. She served as co-chair of the International Peanut Genome Sequencing project that culminated in the generation of genome sequence from cultivated peanut and its diploid progenitors and works with breeders to translate genome information to facilitate crop improvement. Dr. Ozias-Akins is a fellow of the American Association for the Advancement of Science, the Society for In Vitro Biology, and the American Peanut Research and Education Society. She served as Secretary, Vice-President, President, and Past-President of the National Association of Plant Breeders. Ozias-Akins has published 187 refereed journal articles.